“Mobilegeddon” & Your Business: Don’t Get Left Behind!
Despite warnings from Google, many enormously well-known companies are still scrambling to minimize the effects of the mobile algorithm update, leaving small businesses with a huge advantage as long as they make haste and produce a mobile-friendly website.
Studies estimate as much as 61% of all internet searches are now conducted on a mobile device. To account for this and to accommodate its users, Google changed its algorithms to take into account a website’s level of mobile friendliness. Because of this, websites not optimized for mobile screens could get knocked down Google’s rankings. Google estimated this change will impact over 40% of Fortune 500 websites.
What are Google’s “mobile friendly” requirements?
Because global web traffic from mobile devices is rapidly rising, and recent studies show that mobile visitors are more likely to revisit mobile-friendly sites, mobile usability is now significant for optimum search results. This means that search results for mobile users should lead to content that is usable in the following ways:
- A defined viewing area (or viewport) that adjusts to the device’s screen size.
- Content that flows in the viewport, so that users don’t have to scroll horizontally or pinch the screen in order to see the entire page.
- Fonts that scale for easier reading on small screens.
- Easy-to-touch elements (e.g., buttons) that are well-spaced from other touch elements.
- Visual design and motion driven by mobile-friendly technology.
What does this mean for small businesses?
- Small businesses are able to make changes to their websites much quicker and easier than larger companies due to a less complex infrastructure.
- With this update taking place, it is the ideal time for any business that doesn’t have a mobile-friendly website to evaluate their mobile strategy.
- Websites that give users a good mobile experience are perfectly placed to benefit from the update and can stay ahead of their competitors.
Statistics show just how much business and commerce are done via smartphones these days, so instead of it being a headache, this algorithm change should be seen as helping businesses concentrate on ways to realize potential growth in areas that might have otherwise been overlooked.
How can you make you website “mobile-friendly”?
- The update only affects search rankings on mobile devices and applies to individual pages, so make sure your site pages are indexed as mobile friendly as quickly as possible.
- Test your site to see if it is already considered mobile-friendly by Google
- Check the status of your entire site through Google’s Mobile Usability report in Webmaster Tools which identifies the pages on your website suffering from critical usability problems for mobile visitors.
- Once the above changes have been made, website owners can direct Google to crawl the site with its Fetch as Google function in order to expedite the process.
With 59% of all small business websites in the United States not mobile-compliant and where consumers change the way they interact and engage with businesses online, embracing change is the only way to ensure growth and success, whether prompted by Google or not.
Don’t want to see your business’s website buried in search results?
Let us show you how Lawrence Media ATL can help get your mobile-friendly website design project off the ground, gain more user traffic and bring your business more revenue. With years of creative, technical and marketing expertise, our team can help you reach your marketing and design goals with options you probably didn’t even know existed. Call us at 678.428.7777 or use our online contact form to arrange for a free web design consultation.